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FT launches first interactive audio experience, in partnership with Google

9 November 2018: Today, the Financial Times is launching its first interactive audio experience for Google Assistant: Hidden Cities Berlin.

The FT's Berlin bureau chief Guy Chazan will act as the guide for this immersive journey, which will take listeners on a carefully curated audio tour of the German capital. The documentary-style audio experience can be accessed via the Google Assistant app (Android and iOS) and any Google Assistant powered device. It features a selection of stories about Berlin, from the influence of its cutting-edge clubs to the ambitious plan to resurrect an imperial palace.

Alice Fishburn, editor of FT Weekend Magazine, said: “We are delighted to continue the FT Hidden Cities project with Google in a form that enables us to tell stories about Berlin in new ways and allows listeners to hear the voices of those who live there.”

Alastair Mackie, FT’s head of audio for commercial, added: “We are always looking to find new and innovative ways of engaging with readers and making it easier for them to explore FT journalism. Audio experimentation is a key area of growth for the FT and this will be the first time listeners can navigate and engage with our content using voice commands.”

A specially commissioned, illustrated map of Berlin, which highlights how readers can engage with the experience, will be published in FT Weekend Magazine on November 10.

The Hidden Cities series, which combines Google AI technology with insight and knowledge from FT journalists, aims to give readers a fresh perspective on some of the world’s cultural and political capitals.

Hidden Cities Berlin is the fifth city explored in the series, following successful launches in Rio de Janeiro, Dublin, Brussels and London.

The FT Hidden Berlin experience is a co-production with Rosina Sound and Reduced Listening.

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For more information contact:

Catherine Goacher
+44 0207 873 4181
catherine.goacher@ft.com

 

About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT marks 130 years in 2018 with a record paying readership of more than 940,000, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.