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FT and Google help readers discover Hidden London

This weekend, the Financial Times and Google launched Hidden Cities London, helping residents and visitors discover fresh perspectives on some of Europe’s cultural and political capitals. Using Google technology and the unparalleled global knowledge of FT Weekend journalists, this project follows on the success of FT and Google’s initial collaboration on Hidden Cities Brussels, which launched 30th October.

Visitors to the Hidden Cities London site can see recommendations for restaurants, bars, museums, and more, compiled both by FT correspondents who’ve lived and worked in a city, as well as local experts and cultural figures. Contributors include FT Weekend Magazine editor Alice Fishburn, Designer Alice Temperley and Chef Skye Gyngell.

Hidden Cities is brought to life through an interactive, mobile and desktop Google Maps experience where users will have access to an enriched map of locations populated with FT recommendations. Visitors can save tips and locations on their own Google Maps app, straight from the articles, and filter the map based on time of day and activity of interest. The Hidden Cities site will be an ongoing resource, available perpetually online on desktop and mobile. Readers will also be able to discover Hidden Cities in a print supplement published in FT Weekend Magazine on 28th November.

FT Weekend editor Caroline Daniel said, “After the success of the first Hidden Cities feature in Brussels, we’re excited to continue our partnership with Google in FT’s home city of London. The combination of FT’s world-class journalism, and experts in food, wine, travel and culture, with Google’s innovative technology is a powerful one, and allows us to bring Europe’s hidden treasures to our readers in new and dynamic ways.”

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About the Financial Times

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 747,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic.

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