OUR ICONIC COLOUR
Fearlessly pink, distinctively FT

OUR ICONIC COLOUR
When the FT started out, newspapers were black and white. But in 1893 – five years after the FT was founded – we began to publish the paper in a light salmon colour, to stand apart from competitors on the newsstand, and reduce costs by using unbleached recycled paper.
Today the globally recognised FT hue continues to represent our heritage and innovation.