OUR ICONIC COLOUR

2023 marks 130 years since the FT began printing on pink paper.

130 YEARS OF PINK

When the FT started out, newspapers were black and white. But in 1893 – five years after the FT was founded – we began to publish the paper in a light salmon colour, to stand apart from competitors on the newsstand, and reduce costs by using unbleached recycled paper. 

Today the globally recognised FT hue continues to represent our heritage and innovation.