FT’s “Facts. Truths.” Campaign was named Best Brand Awareness Campaign. The campaign promoted FT coverage of the US election in late 2016. Featuring illuminating statistics from its coverage of US issues such as household income, immigration, trade and manufacturing, the campaign underscored how the FT equips readers with information and insight they can trust.
The judges called the campaign “cleverly done, as facts have always been one of the core elements of the brand.”
The FT Communications and Brand Team was also recently named Global In-House Team of the Year at the PRWeek Awards and Marketing Team of the Year at the British Media Awards, off the back of the campaign.
Additionally, FT’s next generation website was named Best Use of New Technology to Generate Revenue and Engage. The website, which is among the fastest major news websites in the world, has helped the FT to expand its reach, increase audience engagement and grow its subscriptions to record highs. FT.com also came in second place for Best Launch of a Brand or Product to Create An Audience Segment.
The judges called it “a compelling entry, with great results.”
The new FT.com has won a number of awards this year, including Website of the Year at the Press Awards, Best Use of Technology at the Digiday Publishing Awards, and Best Website at the newsawards. It is shortlisted for Best Website Design by the Drum Design Awards, as well as Best Relaunch of the Year, Best Designed Site, and Best Technical Innovation by the Drum Online Media Awards.
The INMA Global Media Awards competition rewards innovation in audience, revenue, and brand development. The awards dinner was held at the conclusion of the 87th Annual INMA World Congress of News Media.
You can see the full 2017 list of finalists here.
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About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. In 2016 the FT passed a significant milestone in its digital transformation as digital and services revenues overtook print revenues for the first time. The FT has a combined paid print and digital circulation of almost 860,000 and makes 60% of revenues from its journalism.