Tonight, the FT’s communications and brand team was named Global In-House Team of the year at the 2017 PRWeek Global Awards.
The category recognises in-house teams that have demonstrated excellence in global strategy and innovation. The awards are among the highest honours in communications and PR.
The win recognises the FT’s successes over the past year, including the launch of its first fully integrated marketing campaign, “Make the Right Connections”, and promotional work surrounding the redesign of FT.com.
The judges said, “The Financial Times team made the most of last year’s unpredictable news events and changing global world order. Through brand campaigns that integrated editorial themes, the 20-strong team handles internal and external relations, from London, New York, Hong Kong, and Manila.”
Chief Communications & Marketing Officer Darcy Keller said: “We are thrilled to be recognized by one of the most prestigious awards in the industry. Last year was full of unexpected news events that changed the global world order, and we’re proud to have helped the FT achieve its largest ever global readership during this transformative time.”
The FT was also named in-house team of the year in 2015.
Find more information and the full list of winners here.
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About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. In 2016 the FT passed a significant milestone in its digital transformation as digital and services revenues overtook print revenues for the first time. The FT has a combined paid print and digital circulation of almost 860,000 and makes 60% of revenues from its journalism.