The Financial Times has won five awards at the British Media Awards and PR Week Global Awards this week.
The FT’s latest brand campaign, ‘Letters to this New World’, won the PR Week Global Award for Corporate Branding. Developed with The Brooklyn Brothers and launched in September, the campaign is an evolution of the FT’s New Agenda brand platform, which promotes the FT as the leading destination for analysis of the most important global trends and issues.
The FT won awards in the following five categories:
PR Week Global Awards
- Global Brand
- Corporate Branding (Letters to this New World campaign)
- Global Marketer (Finola McDonnell, chief marketing and communications officer)
British Media Awards
- Brand of the Year - Business Media
- Business Leader of the Year - Business Media (Finola McDonnell)
The British Media Awards, organised by Campaign magazine, were presented at an awards ceremony in London on 17 May. The PR Week Global Awards took place on 18 May.
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For more information, please contact:
Mark Staniland, senior communications manager, Financial Times | mark.staniland@ft.com
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.