The Financial Times has been named the leading European business publication* for the sixth year running by the Global Business Influencers survey (GBI) from Ipsos.
The 2021 survey of senior business executives found that the FT reaches 46.4% of respondents with its print and digital content across Europe. The FT is the leading business publication in the region for reaching those in C-Suite, high net worth and IT decision maker categories.
GBI is a global syndicated media and insight survey from IPSOS that tracks the media, business, financial, luxury and travel behaviours of the most senior global business executives, representing approximately 1% of the working population. The survey covers international and national media across TV, print and digital platforms, and focuses on four key advertising categories: luxury, travel, personal finance and business decision-making.
Globally, GBI respondents have access to US$9.8 trillion in expenditure budgets. Financial Times readers control 50% of this budget (US$4.9 trillion), highlighting the influence and seniority of the FT’s audience.
Enzo Diliberto, the FT's global insight director, said: “We are delighted with yet another brilliant result for the FT. As one of the world’s leading business news organisations, we pride ourselves on providing quality journalism and remain committed to our values of authority, integrity and accuracy."
More detailed results from the GBI survey will be released by IPSOS in October.
For more information, please contact:
Mark Staniland | email@example.com
FT Research | firstname.lastname@example.org
Notes to editors
*Past 30 days total brand reach across international print and digital (excl. TV)
About the GBI survey
Source: GBI 2021 USA, Europe, APAC, Middle East. Sample size: 12,355. Fieldwork conducted 23 March - 24 May 2021. The 2021 survey is the sixth release since the survey started in 2016.
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.