This week (4 June) How To Spend It will relaunch as ‘HTSI’. The rebrand marks the evolution of the magazine that, for 28 years, has been a touchstone of luxury and refinement. The new masthead is a subtle acknowledgement of changing times and priorities.
Under the direction of editor Jo Ellison, the How To Spend It brand has been on a journey in recent years that has seen the magazine’s content grow and broaden in its coverage of topics such as arts, health, wellness, design, philanthropy and more. These changes have been embraced, with readership increasing, a growing international distribution and expanded digital presence.
Jo Ellison said of the change: “How To Spend It has always been about how we spend our time, and the content of the magazine embraces everything that is good in life. We have no intention of changing that. But we want the title and indeed our masthead to reflect a world with deeper sensitivities.”
FT editor Roula Khalaf said: “Under Jo's inspired leadership the magazine has smartly expanded its coverage into areas of growing interest to readers and that is reflected in our rebranding to HTSI. After nearly three decades it feels like the right time to rebrand and reflect the breadth and depth of journalism behind the title.”
By leading with the HTSI acronym the magazine will allow readers freedom to interpret the "S" in line with their own deeper interests, whether that be how to style it, how to save it, or how to steer, surf or savour it. It is also a natural next step in a process of evolution that has already seen the creation of themed issues such as How To Spend It Wisely, How To Give It, Wellness, and special guest edits by Jony Ive and Jonathan Anderson.
Sophie Knight, global communications director, Financial Times | firstname.lastname@example.org
Mark Staniland, senior communications manager, Financial Times | email@example.com
Editor, How To Spend It, Financial Times
Jo Ellison is the editor of HTSI and deputy editor of FT Weekend. Before this she was fashion editor of the Financial Times. She was features director at British Vogue for seven years, worked at The Independent and started her career at the Irish Examiner. Ms Ellison is the author of Vogue: The Gown, an overview of evening dresses in British Vogue over the past century. She holds an MA in History from the University of Edinburgh.
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.