FTChinese.com launches its new design today, offering users a faster, cleaner, richer and more connected online experience.

FTChinese.com’s new look affords efficient site navigation plus enriched multimedia content, up to the minute global markets data, enhanced search functionality, greater interactivity and community as well as more customised services. Advertisers will find additional innovative rich media advertisement opportunities as well as multimedia and channel sponsorship opportunities and other customised options that efficiently deliver their marketing messages to FTChinese.com’s audience of senior business decision makers.

Incorporating the FT’s iconic salmon pink, the new design is consistent with the Financial Times newspaper and FT.com’s global brand identity.

“The new design reflects the continuous growth of FTChinese.com and is part of the Financial Times’ commitment to our business in China and to providing enhanced access and trusted business news and analysis to the website’s more than 1.3 million registered users,” said Daniel Molloy, President of FT China.

Highlights of FTChinese.com’s new design include:

1.A fresh look and feel embodying the Financial Times global brand identity.

2.New Home Page design featuring a more user-friendly skyline, horizontal navigation bar, hot links, and cover story links, guiding readers through the site, while highlighting the most critical and relevant content every hour of every business day.

3.An enhanced search and archive function that allows users to efficiently locate desired content by key words, tags, author’s name or publication date. Users can access all of FTCs archived content from the past 4 years.

4.More multimedia content, including an improved video player, photo slideshows, timelines and interactive maps, graphs, data and rankings.

5.The new FTChinese Community and Forum brings readers together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Readers will also be able to exchange investment experiences, share management tips and expand personal and business networks with like-minded professionals in a stimulating and intellectual environment.

6.For the first time, FTChinese will also offer a global markets data section on its home page, keeping users informed of the latest market movements in equities, commodities, currencies and bonds.

Azmar Sukandar
Head of Communications, Asia Pacific
Financial Times
T: +852 2905 5519
E: azmar.sukandar@ft.com

FTChinese.com:
Angela Jia
Marketing Specialist
T: +8610-64096767 x 235
E: angela.jia@ftchinese.com

FTChinese.com, the only Chinese online publication of Financial Times, is positioned as a leading business and financial website, providing vital news, in-depth analysis, and thought-provoking comments to China’s top businesspeople and decision-makers on every business day. FTChinese.com gives its readers unrivalled global perspectives combined with outstanding local expertise. The Financial Times’ international team of journalists and unrivalled access to senior corporate executives and politicians both in China and around the world, make it a must read for China’s business leaders. FTChinese.com has over 1.3 million registered users.

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 395,845 (ABC figures, August, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.

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