Throughout the month of August, the Financial Times is sponsoring a Hampton Luxury Liner bus that will make two daily roundtrip trips between Manhattan and the Hamptons. A play on mobility, the 45-foot long bus wrap highlights the new FT web app, which allows users to access award-winning journalism across a range of tablet and smartphone devices (visit app.ft.com to learn more). The bus features the iconic FT cityscape image and branding elements on all four sides. Not only will New Yorkers arrive to their summer getaways in style, they will also enjoy complimentary copies of that day’s newspaper and FT-branded water bottles onboard.

This isn’t the FT’s only activity on the East End this summer: we are also an official sponsor of the 2011 Bridgehampton Polo Club Challenge, where attendees will receive copies of the paper as they pull up for valet.