FT promotes Fiona Spooner to MD of new consumer revenue group
8 April 2021: The Financial Times has today appointed Fiona Spooner to the role of managing director, consumer revenue. She will lead a newly created consumer revenue group, bringing together the teams responsible for B2C marketing, customer care and commercial development at the FT.
Commenting on the appointment, FT CCO Jon Slade said:
“Fiona’s promotion is testament to her stature at the FT, where she has built a sophisticated consumer marketing function over many years through a combination of determined hard work and a relentless focus on subscriber needs.
“In her new role, with accountability for all aspects of customer acquisition and retention, she will evaluate and improve the end-to-end experience of individual FT subscribers which, in turn, will support our ambition to extend their lifetime value.”
An FT veteran, Spooner joined the company in 2003 and has led teams in customer acquisitions, optimisation and CRM, as well as playing an instrumental role in the evolution of the FT’s access model. She has been global B2C marketing director since 2017, overseeing acquisitions, customer engagement, retention and marketing operations.
A member of the FT’s senior management group, Fiona will report directly to Jon Slade in her new role, which lies at the heart of the latest evolution of the FT’s subscriptions strategy.
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About the FT
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.