The Financial Times has launched FT Edit, a new app that offers readers eight hand-picked stories every weekday chosen to surprise and inform a new group of readers. Having established a significant core subscriber base of over 1.2mn, the FT is opening its award-winning journalism to a wider audience with an introductory price of just £0.99 per month.
FT Edit will offer a selection of engaging FT stories that give a deeper understanding of today's world, including in-depth reads, reporting and analysis on world news, business, science, culture and more. The purpose of FT Edit is to provide an alternative to endless scrolling, allowing readers time to digest eight important stories selected for them each day. It will launch with the strapline: time well read.
FT research shows that there is an audience looking for a curated sample of FT journalism - people that appreciate the range and depth of its varied reporting, but who simply don't have the time to enjoy all that is on offer. This app is for them: the short of time and the curious.
FT editor, Roula Khalaf, said: “The FT Edit showcases the breadth of our journalism in a very digestible and accessible way. I’m delighted that we can bring the FT to new readers.”
Malcolm Moore, editor, FT Edit, said: “FT Edit is for people who want to read less and understand more. We're offering eight in-depth articles from the FT each weekday, and readers can catch up with the stories they have saved at the weekend. We have kept the design as clean and minimal as possible to encourage focus and thoughtfulness."
Through social media, search and the homepage, more than 26 million people already interact with FT journalism each month. FT Edit will test the appeal of a more accessible FT subscription with this adjacent audience. The app is available for download now in the iOS App Store. Subscribing will be free for the first month, and £0.99 per month for the next six months.
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About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.