Financial Times launches on Wisers services
Financial Times content is now available via Wisers Information Ltd., a leading news aggregation service provider, through the FT’s first third party platform deal in Asia. The partnership will enable Wisers’ 10,000 active business users in Hong Kong, which include leading clients in the finance sector, to see FT headlines through its services.
Financial Times multi-platform licences allow professionals to access FT journalism in the most convenient way for their work. The FT already has close to 2,800 corporate customers who have purchased rights to read our content via 40 third party technology platforms globally. Corporate licences are a flexible arrangement whereby companies pay once for rights to access Financial Times content, independent of the technology or service used.
Caspar de Bono, Managing Director B2B at the FT said: “This agreement gives mutual Wisers and FT customers instant access to the essential FT news and analysis that helps them make more informed decisions. It marks a significant step into the FT’s expansion in Asia and supports our strategy of providing content to our readers through whichever platform or device is most convenient.”
Wisers CEO Denise Che said: “Businesses in Asia have shown increasing demand to access quality and authoritative international news. The addition of FT news and analysis on Wisers platform gives our clients unparalleled access to both our comprehensive Greater-China news and FT’s global source conveniently on a single-platform solution. We are honored to be FT’s first Asia channel and believe through this partnership our customers can enjoy the best of what Wisers and FT can offer.”
Wisers customers who do not have an FT corporate licence will see headlines of FT articles and can link to FT.com to read the full article. There they will be able to register to access eight articles per month for free, after which they will be invited to subscribe for full access. Under the Wisers deal, if a user signs an FT Corporate Licence of more than 10 users they can read the full article on Wisers services.
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Please backlink using this URL: http://on.ft.com/18oK1jb
For more information contact:
Social Media Manager, Financial Times
T: +44 (0)7894 419202
Corporate Communications Manager, Financial Times
T: +44 (0) 207 873 3184
Deputy Director of Global Communications & Head of Communications in the Americas, Financial Times
T: +1 917 551 5096
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q4 2012). FT.com has over 328,000 paying digital subscribers and the newspaper has a global print circulation of 273, 047 (ABCs, March 2013). Mobile is an increasingly important channel for the FT, driving 34% of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.
About Wisers Information Limited (“Wisers”)
Founded in 1998, with the technical foundation from the Chinese University of Hong Kong and the support from Innovation and Technology Fund of the Government of Hong Kong SAR, Wisers has grown to be the world’s leading provider of Greater China news and information. Wisers’ database covers over 8,000 content sources, including newspapers, magazines, broadcasts, websites, social media, advertisements and cartoons, with an archive of over 600 million items since 1979.
Headquartered in Hong Kong, Wisers has over 700 staff working in 7 offices in the Greater China region. Today, the company serves 2,000 clients from around the globe. Fortune 500 MNCs, local enterprises, governments and international educational institutions all depend on Wisers’ strengths in comprehensive Chinese content sources and innovative media and market intelligence solutions (WiseEnterprise, Wisers Information Portal, WiseNews and WiseSearch).
Connie LAM I Marketing Manager
T: +852 2948 3663