Building on its position as the trusted source of financial news and analysis, the Financial Times today launches the definitive guide to commodities. In its most ambitious cross-platform editorial series yet, special reports will feature in the FT and FTfm, supplemented by editorial on FT.com, The Banker and FT Mandate.
Reflecting the fact that investors are starting to look at their investment options following months of turmoil, the series is supported by an impressive heavyweight roster of financial institutions, including Bank of America / Merrill Lynch, Deutsche Bank, Société Generale, BNP Paribas, Lyxor and Credit Suisse.
Following the success of its recent FX report series, this is the first time the FT has offered a cross-portfolio series across such a diverse choice of platforms. A special report in the FT on 25th November will kick off the series, followed by a report in FTfm on 7th December and further analysis in December’s issue of The Banker and FT Mandate.
The FT and The Banker will each explore the significance of commodities in today’s economic climate, while FTfm and FT Mandate will examine the importance of commodities as an asset class, while also focusing on how they are traded.
Mark Cunnington, Commercial Director of Financial Publishing at the FT, said: “By combining trusted and celebrated journalism with investment and innovation in new print and digital formats, the Financial Times gives advertisers a unique opportunity to own issues on a global scale through an extensive portfolio of platforms.”
The FT editorial team is headed up by Special Reports Editor Michael Skapinker, supported by Pauline Skypala, Henry Smith and Geraldine Lambe.
For further information, please contact:
Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com
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The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 412,854 (ABC figures October 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.2 million registered users.
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