The FT Seasonal Appeal highlights the work of one charity and asks FT readers for donations to support its activities. The appeal aims to raise awareness of the work of the charity and promote its cause to a global readership.
Applications for the 2019/20 Seasonal Appeal are now open.
The FT Seasonal Appeal Committee includes senior editorial and legal team members who review, assess and discuss every application.
The Committee ensures that a variety of different charities are considered. All charities must have a global remit and should be registered with charitable status in the UK and US.
To be considered, charities should:
have an international scope
have a particular focus on on-the-ground work, rather than research
be innovative, trustworthy and honest in their approach
demonstrate evidence of impact in their chosen field and explain how they evaluate their work
be able to generate compelling news stories and features that have relevance to an FT audience
illustrate how they will build and promote the appeal amongst their supporters
be able to prove that they have strong governance, financial and accountability structures. Charities will be asked to supply financial information from the last two years and their financial viability will be assessed.
In 2019 the Committee are encouraging applications from environmental charities. We will also consider entries from social enterprises with explicit social aims.
The FT appeal cannot support the following:
Charitable organisations that advocate for particular religions or whose beneficiaries are of a particular faith
Memorial trusts or charities which aim to maintain/fund physical memorials
Charitable organisations with a history of, or links to, activist groups
Benevolent funds linked to trades unions or professional organisations that are not available to the public
Initiatives that are currently being funded by local or central government
Charities that are limited by geographical location.
If your charity meets the criteria above, please address the following questions in your application:
What is the key focus of your charity?
How is your organisation distinctive from others in the field?
What evidence do you have of the impact you have made?
How would you like to partner with the FT, and how would you intend to use any funds raised?
Please also include:
Examples of story ideas that our journalists could cover
Contact details and your charity registration number
Details of your charity’s available resources/capacity to be able to support the FT in this partnership.
We will perform due diligence checks on all shortlisted charities. Please let us know if you are aware of any information that may affect your application at a later stage.
We will not accept applications longer than five pages and suggest two to three pages as the ideal length. Email your completed application to firstname.lastname@example.org.
The Seasonal Appeal Committee meets in April to review, discuss and shortlist applicants. If successful, charities will be invited to our London HQ for an interview in May. The final decision on who becomes the FT’s Seasonal Appeal partner is put to a staff vote. The charity partner is announced at the end of June.
Feb 8: Applications open
March 31: Applications close
April 15 - May 15: Interviews with shortlisted charities and FT seasonal appeal committee
May 31: FT staff vote for winning charity
June 30: Charity partner is announced
If you have any questions, please contact us at email@example.com.