Seasonal Appeal

The Financial Times runs an annual seasonal appeal for a selected charity. Chosen by our staff, the winning charity and its work is covered by our journalists throughout the holiday season, both in print and online.

The FT’s 2017/18 seasonal appeal partner is Alzheimer's Research UK, a charity that conducts pioneering research to find better diagnosis, preventions and treatments for dementia. Since the appeal began in 2006, we have raised over £16.5m for our charity partners.

Applications for the 2018/19 appeal will open in February 2018. Entry information for 2018/19 is below.

Seasonal appeal criteria

To be considered, charities should:

How to apply

If your charity meets the criteria above, please address the following questions in a Word document (no more than 2-3 pages long):

Please include your contact details, charity registration number and supporting evidence (optional) in your application. Email your completed application to

Contact details

If you have any questions, please contact us at

Previous FT appeal partners: