The Financial Times runs an annual seasonal appeal for a selected charity. Chosen by our staff, the winning charity and its work is covered by our journalists throughout the holiday season, both in print and online.
The FT’s 2017/18 seasonal appeal partner is Alzheimer's Research UK, a charity that conducts pioneering research to find better diagnosis, preventions and treatments for dementia. Since the appeal began in 2006, we have raised over £16.5m for our charity partners.
Applications for the 2018/19 appeal will open in February 2018. Entry information for 2018/19 is below.
Seasonal appeal criteria
To be considered, charities should:
- be innovative, trustworthy and honest in their approach
- be registered with charitable status in the UK and ideally operate globally
- be able to generate compelling news stories and features that have relevance to an FT audience
- be able to cope with – and benefit from – the amount of publicity the FT campaign will generate
- prove that they have strong governance, financial and accountability structures
How to apply
If your charity meets the criteria above, please address the following questions in a Word document (no more than 2-3 pages long):
- What is the problem/issue your charity is trying to solve or draw attention to?
- What key message would you like to communicate to FT readers?
- How would you intend to use donations raised during the appeal?
- Have you participated in appeals with other media/corporate organisations before?
- Please provide a few examples of story ideas that our journalists could cover.
Please include your contact details, charity registration number and supporting evidence (optional) in your application. Email your completed application to firstname.lastname@example.org.
If you have any questions, please contact us at email@example.com.
Previous FT appeal partners:
- Alzheimer's Research UK
- Medecins Sans Frontieres (MSF)/Doctors Without Borders
- Stop the Traffik
- International Rescue Committee
- World Child Cancer
- Global Fund for Children
- Action Against Hunger
- Room to Read
- Camfed International