21 May 2019: The Financial Times was awarded the top prize for Best Use of Consumer Research at 2019 INMA Global Media Awards. The Global Media Awards recognise innovation in audience, revenue, and brand development. Winners were honoured at a ceremony held at the conclusion of the 89th Annual INMA World Congress of News Media in New York City.
The FT was honoured for the campaign work, “Customer Insight for FT Senior Leadership Team”, which gave members of FT’s senior leadership team the opportunity to interact directly with readers, in order to obtain in depth insights in the form of face to face conversations, phone calls and email exchanges.
Judges remarked, "These were some of the clearest most actionable customer insights I've seen really serving to humanize the FT's subscribers and providing clear direction to the company."
Last year, the FT Live took home Best Use of an Event to Build a News Brand for FT Weekend Festival at the 2018 INMA Global Media Awards.
Find the full list of 2019 winners here.
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About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.