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The Financial Times turns Davos pink

Next week at the World Economic Forum in Davos the Financial Times returns to be the voice on the ground with a team of nine correspondents providing in-depth analysis of the discussions and events that will shape and influence the global economy.

The editorial series kicks off on 26 January with the tabloid supplement ‘The Davos Agenda’ and the special report ‘The World in 2010’ the following day. Apart from daily news, analysis and video features, the online coverage will include blogging by guest writers such as Sir Martin Sorrell, Sir Howard Davies and Professor David Daoqui Li. There will be a dedicated Twitter feed: http://twitter.com/FTDavos. The series culminates with a cover feature in the FT Weekend Magazine on 30 January and a special ‘Davos Insight’ magazine on 1 February.

Lionel Barber, editor of the Financial Times, said: “The World Economic Forum in Davos is attended by some of the important decision makers from across the globe. The Financial Times’ editorial series will reinforce our position as the pre-eminent source of global economic analysis.”

The FT will host a series of events at Davos. These include:

  • 26 January: Executive dinner forum with the theme ’Changing Times: The Big Ideas Shaping Tomorrow’s Business’ on 26 January. Speakers include Paul Bulcke, Chief Executive Officer, Nestlé; Edie Weiner, President, Weiner Edrich and Brown; and Vineet Nayar, Chief Executive Officer, HCL Technologies (invitation only)

  • 28 January: HSBC FT Breakfast panel debate hosted by Lionel Barber, Editor, Financial Times and Stephen Green, Chairman, HSBC on the topic of ”Emerging Markets: Powering growth in the global economy”. Speakers include Bader M Al Sa’ad, Managing Director, Kuwait Investment Authority; Stuart Gulliver, Executive Director and Chief Executive, Global Banking and Markets, HSBC; Aditya Mittal, Chief Financial Officer and Member of Group Management Board, ArcelorMittal; and Durmus Yilmaz, Governor, Central Bank of the Republic of Turkey (invitation only)

  • 28 January: The FT CNBC ‘Nightcap’, a drinks reception hosted by John Ridding, CEO, Financial Times and Mark Hoffman, President, CNBC, and attended by luminaries and special guests (invitation only)

The FT’s marketing campaign includes a global print and online advertising and a UK retail promotion. The creative, developed by DDB London, features a postcard with ‘outstanding views from Davos’, designed to encapsulate the different opinions that will be shared and discussed at the event.

The Banker’s special Davos issue features The Banker’s 2010 awards for best central bank governors and finance ministers of the year, a ranking of international financial centres and an article about regulatory reform written by Lloyd Blankfein, chairman of Goldman Sachs.

- Ends -

For further information please contact:

Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com
Niki Wheeler, Launch Group, +44 (0)20 7758 3913 or nikiw@launchgroup.co.uk

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 400,827 (ABC figures December 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.6 million registered users.

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