How To Spend It, the Financial Times’ multi-award winning luxury lifestyle magazine, launches Wise Guise, an 88-page biannual men’s style magazine, on Saturday 12 September. It builds on the success of How To Spend It’s menswear-themed sections, and will include features on fashion, watches and technology.
Not for decades has the menswear market been so buoyant, nor men been so receptive to sartorial experimentation. Sales of luxury menswear grew to over £25bn in 2014, an increase of more than 31% since 2009 and outpacing womenswear. This summer saw the first New York Fashion Week: Men’s, a standalone showcase of American menswear, and London Collections:Men (which launched in 2012) continues to grow in size and influence. As a result, designer brands and traditional tailors are courting new and existing customers with a more creative and contemporary approach to luxury dressing.
“Wise Guise is perfectly timed to capture this zeitgeist for the FT’s cosmopolitan, affluent, discerning readers,” said Gillian de Bono, editor of How to Spend It. “This magazine is for busy professionals who want to update their look with the minimum fuss and maximum impact, or simply polish their image in nuanced ways. We’re very excited about its future.”
Editorial features include a profile of Bottega Veneta creative director Tomas Maier; a look into the wardrobes of Goodwood’s Lord March, financier and environmentalist Ben Goldsmith and Aston Martin design director Marek Reichman; an exclusive interview with Jony Ive on the next Apple watch; plus a pulse-quickening fashion shoot in shark-infested waters, with a behind-the-scenes underwater video on howtospendit.com.
How To Spend It has been part of the Financial Times for more than 40 years, first as a single page in the Saturday edition of the newspaper, then as an expanded section and, finally, from 1994, as a large-format glossy magazine. Widely regarded as the benchmark for luxury lifestyle magazines, it is distributed globally with the Financial Times 31 times a year.
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