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How To Spend It iPad app surpasses 100,000 downloads

iPad app from the Financial Times’ multi award-winning luxury
lifestyle magazine reaches a new milestone

Just seven months after its launch, the FT’s How To Spend It iPad app has surpassed 100,000 downloads.  The free app, which has been profitable since launch – and which was shortlisted this week for a Webby Award – offers 80 complete issues of the luxury lifestyle magazine, plus thousands of online exclusives by its award-winning team of writers. The vast archive is available to the user with minimal waiting time because the app intelligently downloads content as users browse. Now on version 2.1, the app is even quicker to load and easier to browse.
The app provides a unique user experience within the magazine sector and includes:

  • Searchable content of more than 80 editions of How To Spend It

  • Content from the latest edition posted seven days a week with access to many features and columns before they appear in print 

  • Daily news bulletins and unique digital columns from the magazine’s award-winning team, exclusive to the digital edition

  • Content organised by subject rather than by print edition

  • Gift Guide: over 800 inspirational ideas, updated daily

And uniquely, the entire content is free to download and access.

How To Spend It editor Gillian de Bono said: “I’m delighted with the response to our innovative design which organises content logically, rather than issue by issue, so that users can search their favourite subjects, columns and writers with ease. Daily postings by our top writers also give a constant stream of quality content and a unique sense of discovery.”

FT Deputy CEO and Global Commercial Director, Ben Hughes, said: “This milestone marks an important step in the continued growth of How To Spend It across digital platforms. Advertisers can now reach a large high net worth audience through the wonderful editorial environment of How To Spend It magazine, combined with the rich and interactive advertising experience that the tablet offers.”

The app can be downloaded from the Apple iTunes store and more information can be found at http://apps.ft.com/htsi

- Ends -

For more information contact:

Esther Kissiedu
Communications Executive
T: +44 (0) 20 7 873 3876
E: esther.kissiedu@ft.com   

Andrew Green
Communications Executive
T: +1212-641-6357
E: Andrew.green@ft.com

Azmar Sukandar
Head of Communications, Asia Pacific
T: +852 2905 5519
E: azmar.sukandar@ft.com

About How To Spend It:

Over its 17-year history, How To Spend It has won numerous industry awards and is the only newspaper colour supplement to have won the three top accolades in a single year (2004 British Press Awards, National Newspaper Awards and British Society of Magazine Editors). It currently publishes 30 editions a year, including ten themed editions and eight Friday editions.

About the Financial Times: 

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 601,269 (Deloitte assured, 3 October 2011 to 1 January 2012) and a combined print and online average daily readership of 2.2 million people worldwide (PwC assured, November 2011). FT.com has more than 4.3 million registered users and 267,000 paying digital subscribers. The newspaper, printed at 22 print sites across the globe, has a global print circulation of 316,493 (ABC, February 2012).

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