How To Spend It, the Financial Times’ luxury lifestyle magazine, has raised £362,650 for Save the Children through its special 20th anniversary fundraising issue How To Give It, published on 29 November.
In an industry first, all 83 items and experiences pictured in the magazine were auctioned in an online sale by Christie’s. Star lots included a Chopard Tourbillon watch made of Fairmined 18ct rose gold, a bespoke Paul Smith suit and first fitting with Sir Paul, a champagne-paired dinner for six hosted by Olivier Krug in his childhood home in Reims, and a one-of-a-kind Prada crocodile handbag. The magazine also featured interviews with Colin Firth, Marc Newson, Stella McCartney, René Redzepi and Lapo Elkann.
Gillian de Bono, editor of How To Spend It, said: “This is a terrific result and demonstrates the incredible generosity of How to Spend It readers and all the luxury brands who donated lots. I am hugely grateful to my team for their tireless work over the nine months this issue has been in production and to Christie’s who waived all commissions for the project.”
Catherine Manson, international director of corporate affairs at Christie’s, said: “We are delighted to have been able to support the Financial Times’ innovative How To Give It auction and work as part of a unique partnership to raise such a fantastic amount for Save the Children.”
Justin Forsyth, chief executive of Save the Children, added: “In recent years, under-five child mortality has been halved from 12 million to 6.3 million – a remarkable feat. In the next 15 years we can push to finish the job. The partnership with How To Spend It will not only enable Save the Children teams to save and protect children in some of the toughest situations, it has also raised awareness of our vital work, giving readers a greater understanding of our ambitions to save and protect children all over the world.”
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About How To Spend It
Published 31 times a year with the Financial Times, How To Spend It is widely regarded as the benchmark for luxury lifestyle magazines. It is also available online at howtospendit.com and as an app. During Gillian de Bono’s tenure as editor, How To Spend It has been named Colour Supplement of the Year 13 times at the Newspaper Awards, and is the only colour supplement to have won all three major industry awards in a single year: The British Press Awards 2004, the British Society of Magazine Editors 2004 and The 2004 Newspaper Awards. How To Spend It also stands out as the only newspaper colour supplement with a foreign language edition, following the recent launch of its partnership with Il Sole 24 Ore.
About Save the Children
Save the Children works in 120 countries. We save children’s lives. We fight for their rights. We help them fulfill their potential. For more information, please visit www.savethechildren.org.uk.
About the Financial Times:
The refresh is the latest development in 126 years of quality journalism and innovation. The Financial Times was first printed in 1888, and since turning its pages pink in 1893, the FT has continued to transform itself with new business models and services. Providing essential news, comment, data and analysis for the global business community, it has a combined paid print and digital circulation of almost 690,000, the largest readership in its history. Mobile is an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, almost half of all digital traffic and 20 per cent of new digital subscriptions. FT education products now serve two thirds of the world’s top 50 business schools. For news about the FT follow @FTPressOffice.
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