The FT recently conducted a survey on the social media behaviour of FT readers and the results are illustrated in this infographic: http://t.co/R8H3RTcs
Here are the key take-outs:
- 49% of the FT social media audience is based in the UK or US, with the remaining 51% coming from the rest of the world. This reflects our global digital presence.
- The FT has a global combined social media audience of 3.9m.
- 58% of the FT social media audience agree social media enhances its reputation and 40% read the FT more as a result of it.
- Social media is faster growing than every other traffic source to FT.com and traffic referred from this channel has grown by 20% in the last 6 months.