Gillian Tett, US Managing Editor of the Financial Times, has been recognized by the UK Speechwriters’ Guild as Business Communicator of the Year 2012, for her compelling explanation of the financial crisis and its aftermath.
The judges applauded Tett for her authoritative and comprehensive coverage and said: “Gillian Tett had the courage to speak out about what was going wrong in the financial system and the skill to explain how it happened.”
“She makes simple analogies everyone can understand (comparing derivatives to sausages). She tells stories involving human beings acting at specific times in specific places,” they continued.
Tett’s use of social anthropology in financial journalism was also praised by the judges: “It is particularly pleasing to see someone with a PhD in social anthropology making a mark with much wider audiences than those in academia.”
Past recipients include; Geoff Burch, the author and motivational speaker and Sir Martin Broughton, Chairman of British Airways.
More information about the UK Speechwriters’ Guild is available at http://www.ukspeechwritersguild.co.uk/