The Financial Times won the award for Best Use of Technology by a Publisher at this year’s Digiday Awards for designing the time-based advertising metric Cost per Hour.
The award honours the publisher that has most effectively utilized groundbreaking technology in distributing content, enhancing user experience and propelling overall growth.
The annual Digiday Publishing Awards recognize the companies propelling digital media forward through creative thinking, outstanding content and innovative approaches. This year’s jury panel, comprised of top brands, agencies and publishers, sifted through hundreds of entries to narrow down the competition.
The Financial Times has previously won several awards for the Cost per Hour metric, including Best Commerical Use of Data at the British Media Awards and Most Innovative Publisher at the Drum Digital Trading Awards.
You can find a full list of Digiday Publishing Award winners here.
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About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 780,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic.