June 1, 2017: FT has won Best Commercial Innovation at the 2017 Drum Online Media Awards.
The FT team earned the award for their work leveraging heavy traffic during the week of the EU referendum, resulting in a positive business outcome. The team employed an editorially-driven marketing strategy to showcase its very best coverage across all channels and, as a result, drove impressive growth in subscriptions, engagement, and quality prospects.
Watch Anna Smith, Director of Acquisitions at the Financial Times, accepting the award here.
FT was also Highly Commended in the categories for Best Site for News-led Journalism (FT.com), Commercial Campaign of the Year (for FT² – Lombard Odier), Best Launch/Relaunch of the Year (HowToSpendIt.com)
FT was shortlisted for Best Designed Site (FT.com), Technical Innovation (FT.com), Best Launch/Relaunch of the Year (FT.com), Best Lifestyle/Leisure News Site (HowToSpendIt.com), Best Video Journalism (Frozen Dreams: Russia’s Antarctic Obsession), and Best Native Advertising Solution/Campaign (FT² – Paid Posts).
Now in their seventh year, The Drum Online Media Awards identify the cleverest, boldest and most original purveyors of news and views from around the world.
Find the full list of winners here.
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. In 2016 the FT passed a significant milestone in its digital transformation as digital and services revenues overtook print revenues for the first time. The FT has a combined paid print and digital circulation of almost 860,000 and makes 60% of revenues from its journalism.