LONDON: The Financial Times’ award-winning luxury lifestyle magazine How To Spend It today unveils a new look to its website, howtospendit.com, with enhanced speed and design. In addition to the searchable content of nearly 100 issues of the magazine, the revamped site will have more daily postings, including news, blogs, columns and interviews, curated by the magazine’s expert editors and specialist writers. Access to all howtospendit.com content is free of charge.
A global marketing campaign to support the launch is being rolled out across titles such as Vanity Fair, Newsweek, GQ, Tatler, Monocle, CNN and Harper’s Bazaar, featuring creatives that showcase the breadth and depth of How To Spend It’s lifestyle content and some of its most captivating photography.
Gillian de Bono, editor of How To Spend It, said: “At How To Spend It we work hard to meet our discerning readers’ high expectations, and we are very excited that the website’s improved design and user experience has already got great feedback in reader research. Together with the How To Spend It iPad app, which has had more than 140,000 downloads, our digital offering combines the glamour and sophistication of the magazine with equally high-quality daily content and a constant sense of discovery and serendipity.”
Ben Hughes, FT global commercial director and deputy CEO, added: “The stylish and elegant howtospendit.com is the destination for an exclusive and affluent audience, and we are thrilled to welcome a range of new advertisers to the site, including luxury brands Patek Philippe, Piaget, Tod’s, Bottega Veneta, Bell & Ross and Hackett.”
The relaunch of howtospendit.com will be accompanied by a social media advertising campaign in the autumn. The magazine can be found on Facebook at http://on.fb.me/Sv0UT2 and on Twitter @fthtsi. The free iPad app has been profitable since launch and was a finalist in the 2012 Webby awards. It can be downloaded at http://bit.ly/QIgCtd.
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About How To Spend It:
During its 18-year history How To Spend It has won numerous industry awards and is the only newspaper colour supplement to have won the three top accolades in a single year (2004 British Press Awards, National Newspaper Awards and British Society of Magazine Editors). The magazine currently publishes 30 editions a year, including ten themed editions and eight Friday editions.
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of almost 600,000 (Deloitte assured, 2 April 2012 – 1 July 2012) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, May 2012). FT.com has more than 4.8 million registered users and over 300,000 paying digital subscribers. The newspaper has a global print circulation of 290,765 (ABC, July 2012).