11 April 2018: Alpha Grid, a Financial Times company, has won three prizes, including ‘Best in Category’, at the 15th Annual Gramercy Institute Financial Marketing Strategy Awards in New York City.
Alpha Grid took home two awards with the FT: Best Global Strategy, in the Corporate category for FT Transact, a video series on the Future of Capital in collaboration with UBS and Spark Foundry and the overall ‘Best in Category’ award - one of the highest honours at the event - for the same FT Transact series.
Roslyn Shaw, Alpha Grid Managing Director, said: “We’re incredibly excited by the audience response to the FT Transact channel and pleased these results have been recognised internationally - against stiff competition in the US marketplace. Viewing numbers and engagement have been extremely high from the outset, proving that the FT’s innovative new on-and-off platform video channels initiative has huge potential.”
Alpha Grid also took home the Best Domestic Strategy award, in ESG investments, for their video support to Aberdeen Standard Investment’s Impact Investing campaign.
Shaw added: “As part of the overall strategy, Aberdeen Standard Investment used a very powerful video approach, departing from traditional fund marketing tools, and the results rewarded them for this innovation.”
The annual Gramercy Financial Strategy Awards, presented by the Gramercy Institute, a global network of senior marketers from leading financial institutions, recognize strategic excellence in financial marketing.
The full list of Gramercy Institute Award winners can be found here.
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About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT marks 130 years in 2018 with a record paying readership of more than 910,000. The FT is now a majority digital content business, with digital subscriptions up 10 percent to 714,000, representing more than three-quarters of the total paying audience. Content revenues represent almost two-thirds of total revenues, double the share of five years ago