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FT named most important business read by Ipsos

24 September 2019: The Financial Times has been named the most important business read in the 2019 Global Business Influencers survey (GBI) from Ipsos. Additionally, the FT was named Europe’s leading business publication for the fourth year running.

GBI is a global syndicated media and insight survey tracking the media, business, financial, luxury and travel habits of the most senior global business executives. 

The Financial Times was also identified as the most trustworthy business read in Europe for the second year in a row, followed by Reuters, the New York Times and the Wall Street Journal, and most influential business read in Europe, followed by the Wall Street Journal, the New York Times and Forbes.

“At a time of huge disruption and challenge for quality media organisations, the FT remains fully committed to the pursuit of agenda-setting, independent journalism,” said Enzo Diliberto, FT’s global insight director. "We are delighted to remain an essential read for decision makers around the world.” 

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*Past 30 days across international print, digital (incl. desktop/laptop, mobile & smartphone)
Source: GBI 2019 USA, Europe, APAC, Middle East

For more information please contact:
Katrina Fedczuk
+1 347 213 1944
katrina.fedczuk@ft.com

Notes to editors:
GBI universe represents the top 0.5% of the working population. The survey universe size globally including all new markets stands at 2.4 million senior business decision makers. The 2019 survey is the fourth release since the survey started in 2016.  

About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.