4 June 2018: The Financial Times was recognised for Best Publisher Innovation at the fifth annual Drum Digital Trading Awards.
The Financial Times’ advertising operations team was recognised for their outstanding work on Deeperview, a new technology built to provide insight into campaign performance and success.
Barry Cassidy, Head of Advertising Data, said: “Deeperview represents a revolution in the way we think about and work with ads data at the FT. This multi-departmental project could not have been achieved without the atmosphere of collaboration and innovation that exists within our company and it is therefore hugely gratifying to receive this recognition from our industry peers.”
The Drum Digital Trading Awards, recognise and highlight the best examples of digital trading in practice and aim to reward those who can actively show that what they do works for their clients and themselves. Now in its 5th year, the programme has gone from strength to strength and is one of the most respected and sought-after accolades in the industry.
Please find a full list of winners here.
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About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT marks 130 years in 2018 with a record paying readership of more than 930,000. The FT is now a majority digital content business, with digital subscriptions up to 739,554, representing more than three-quarters of the total paying audience. Content revenues represent almost two-thirds of total revenues, double the share of five years ago.