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FT named Europe’s most important business read by Ipsos

18 September 2018: For the third year running, the Financial Times has been named Europe’s leading business publication in the annual Global Business Influencers survey (GBI) from Ipsos. The FT was also voted the most trustworthy brand.

GBI is a global syndicated media and insight survey tracking the media, business, financial, luxury and travel habits of the most senior global business executives.

The Financial Times was also identified as having the highest brand reach of any international publication in Europe, (49%) followed by Time (42%), and then New York Times (38%) and The Economist (38%).

“We’re delighted to remain at the top of the GBI ranking as the most effective publication for reaching senior business influencers in Europe,” said Enzo Diliberto, global insight director at the Financial Times. “The survey results prove the continued strength and scope of the FT brand.”

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*Past 30 days across international print, digital (incl. desktop/laptop, mobile & smartphone)

For more information please contact:
Katrina Fedczuk
+1-917-551-5093
katrina.fedczuk@ft.com

Notes to editors:
GBI universe represents the top 0.5% of the working population. The survey universe size globally including all new markets stands at 2.3 million senior business decision makers. The 2018 survey is the third release since the survey started in 2016. 

About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT marks 130 years in 2018 with a record paying readership of more than 930,000, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.