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FT Money puts personality back into personal finance

The Financial Times’ personal finance title FT Money relaunches tomorrow with new writers and a new audience focus. Paul Lewis, presenter of BBC Radio 4′s Money Box, investment authors Don Ezra and Maike Currie, and new personal finance ‘money mentor’ Lindsay Cook, join an award-winning team of writers and commentators that include Merryn Somerset Webb, editor of MoneyWeek; veteran City investor Terry Smith; and founder of Fisher Investments Ken Fisher.

Established as a publication for readers who are confident enough to manage their own investments and come to FT Money for inspiration, the title is now seeing increasing interest from younger readers who – spurred by changes in the pensions industry – want to make the most informed decisions about their finances.

Its weekly podcast, the FT Money Show, is is one of the FT’s most popular, with 600,000 monthly downloads. It features a special guest every week, and in-depth discussion of the most pressing investment issues. Nearly 45,000 are following @FTMoney on Twitter.

FT Money editor Claer Barrett said: “More than ever, our readers are thinking of future life events as they plan their finances. They want ‘news they can use’, and as editor, this is my guiding principle.”

“Our core subject matter of equities and funds is now supplemented by insightful pieces on property, overseas investments and a growing raft of alternatives including peer-to-peer lending.”

FT Money readers can now keep informed on the go with new features including email news alerts and a forthcoming curated weekend email drawing attention to the best personal finance content on FT.com.

A new blog and Twitter feed, ft.com/thrift and @FTthrift, are aimed at readers who enjoy the finer things in life, without paying a premium, and want to share money-saving tips and ideas.

This week’s cover feature looks at the finances of top footballers and other high-earning professional sportspeople, and how they can make the money earned from a relatively short career last a lifetime.

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About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 737,000. Mobile is an increasingly important channel for the FT, driving almost half of total traffic.

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