The Financial Times (FT) is today launching its 2010/11 seasonal appeal on behalf of Action Against Hunger, a global humanitarian organisation working to save the lives of malnourished children in the world’s poorest countries.

Over the next 6 weeks, the FT will report on the charity both in print and online, to raise money and increase awareness of its work. With corporate sponsorship matching readers’ donations, FT appeals have raised £5m in the past four years.

FT editor Lionel Barber said: “Founded 30 years ago, ACF helps nearly 5m people a year. It also provides access to safe water and helps communities develop sources of income. With recession and rising food prices contributing to further hardship for vulnerable populations, the cause could not be more urgent or the appeal more timely”.

To view coverage of Action Against Hunger and donate, visit www.ft.com/appeal