Financial Times videos are now available to TV viewers with the launch of the FT Samsung Smart TV App. The app is available to download from Samsung Apps and watch for free on any Samsung Smart TV (released 2012 onwards).
The app shows the latest FT video, including high-quality analysis and coverage of the leading stories and issues in politics, business and finance. It also broadcasts culture and lifestyle features and a text scroller of the latest FT news headlines.
FT.com managing director Rob Grimshaw said: “We see great demand for our video content on FT.com, YouTube and through our mobile apps – video views in 2013 were up 12%. Television extends our journalism to the ‘digital living room’, further demonstrating our commitment to subscribers by delivering content through new channels. We’re delighted to partner with Samsung to bring FT video to a wider audience.”
FT head of video, Veronica Kan-Dapaah, added: “This development reflects the exciting opportunities for journalism created by new technologies. Our writers on the ground across the world – from Somaliland to Wall Street – can respond to breaking news events with live footage using smartphones. At the same time, our team of video journalists collaborate with the FT’s expert writers to provide deep analysis with outstanding production standards. Video allows the FT audience to see the faces and hear the voices behind the headlines that are driving the global economy, international business and politics.”
The app offers new opportunities for advertisers to reach the FT’s influential audience on television. For more information contact email@example.com