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FT launches food and sustainability report

The Financial Times will launch a special report on ‘Business & Food Sustainability’ to be published in all global editions of the FT on Wednesday 27th January 2010. The report will also be distributed at the World Economic Forum Annual Meeting in Davos, Switzerland.

As rising prices and growing food insecurity are quickly becoming the industry’s new realities, global food supply is entering an era that is defined by mixed risks and opportunities. Climate change threatens the stability of agricultural supplies, and the overall environmental impact of food production is gaining attention. While being mindful of their impact on natural resources, food companies are also under pressure to address issues such as health and obesity. This report looks at the major challenges corporate decision-makers face in the food industry as well as the many opportunities in developing a more robust global food supply with higher environmental standards.

Chrystia Freeland, US Managing Editor, commented: “Food supply is one of the world’s most pressing issues, and companies involved in the food industry will be watched with greater scrutiny while having to comply with stricter regulations. Rather than shrink from these challenges, the industry must find ways to adapt to these changes that will benefit everyone across the supply chain.”

The report will include the following features:

  • An analysis of supply chain sustainability and the complexity of realizing environmental initiatives among global suppliers.

  • The role green technology can play in helping raise global food production.

  • A look at how sales of organic foods and Fair Trade products are rising as consumers become more interested in the conditions under which their food is produced.

  • An exploration of new, innovative techniques (such as generating electricity or fuel) that are being developed to address the food waste problem, especially as the US spends an estimated $1bn a year in disposing of excess food.

  • A fresh look at issues companies face to protect their food supply, especially as incidences of food contamination are on the rise.

  • An examination of what food companies are doing to address obesity (and related health problems such as heart attacks and diabetes) while protecting their reputation.

For information on advertising opportunities, please contact Hope Kaye at +1 212 641 6548 or via email at hope.kaye@ft.com, or Liam Sweeney at +44 (0) 20 7873 4148 or via email at liam.sweeney@ft.com. Please note that the deadline for advertising space is 8th January 2010.

For more information on this and other Financial Times special reports, go to www.ft.com/reports.

For further information, please contact:
Darcy Keller, Financial Times, +1 212-641-6614 or darcy,keller@ft.com

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