The Financial Times is today introducing the FT Headline API, a customisable application programming interface (API) for its corporate, government and education customers.
The Headline API enables information professionals to create lists of relevant FT headlines and integrate these into their intranet, CRM system or whichever technology platform they use, providing more convenient access to FT information. Headlines will be updated as soon as new stories are published and users click through to FT.com to read the full article.
FT B2B managing director Caspar de Bono said: “The FT Headline API is one of many investments we’re making in our API offering, which helps customers integrate FT news into the applications most useful to them. The tool enables users to define what makes an article relevant, provides advanced filtering for what content appears and the ability to change the feed in real time”.
The FT is also introducing a new single sign on process that means corporate and education customers will be able to access FT.com using their network IDs rather than separate credentials.
To find out more about the FT’s API capabilities visit developer.ft.com
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 677,000 (Deloitte assured, Q2 2014). Mobile is an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, almost 50 per cent of total traffic and 20 per cent of new digital subscriptions. FT education products now serve two thirds of the world’s top 50 business schools. For news about the FT follow @FTPressOffice.