The Financial Times has launched a new ‘gift article’ feature for subscribers which simplifies the sharing of articles with their networks. At launch, the service allows FT subscribers to share up to 10 articles per month through email to non-subscribers.

Rob Grimshaw, managing director of FT.com, said: “The gift article is a great example of the tools we are developing to advance our community focus and bring new benefits to subscribers. It is also an important opportunity to further our readership and reach new audiences.”

A winning idea from this year’s FT Hack Day, the gift article is currently available to FT.com desktop readers in beta phase and will be extended to the web app after an initial trial. It is available to the first person clicking the link.