July 13, 2017: The Financial Times announces the appointment of Dorota Gwilliam as its global director of luxury and weekend advertising, based in London. Gwilliam joins the FT from Plus, a division of Mindshare, where she was the publishing and digital lead for Chanel.
Gwilliam will lead commercial strategy for one of the FT’s most dynamic advertising areas, which includes the award-winning FT Weekend portfolio (Life & Arts, House and Home, FT Weekend Magazine), as well as the celebrated luxury lifestyle magazine How to Spend It. In addition to directing strategy, sales and management for the FT’s luxury clients, Gwilliam will develop the FT’s digital ad offerings.
Jon Slade, FT’s chief commercial officer, said: “Dorota’s impressive background and deep knowledge of the luxury advertising sector are ideally suited to build on the FT’s strong weekend and lifestyle ad business. Her appointment follows a year of rapid industry change, where the FT’s commercial team has stayed at the forefront of innovation, quality and transparency, winning a number of top industry prizes.”
Before her time at Mindshare, Gwilliam worked as director level for Be Viacom, Metro International, Grazia, and the Daily Telegraph.
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About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. In 2016 the FT passed a significant milestone in its digital transformation as digital and services revenues overtook print revenues for the first time. The FT has a combined paid print and digital circulation of almost 860,000 and makes 60% of revenues from its journalism.