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Flight to quality sees FT readership rise

National Readership Survey figures out today show that the Financial Times has once again recorded impressive readership gains, adding an extra 11,000 readers year on year for its weekday editions in the UK.

This represents a 3 per cent rise and is a greater increase than any other quality UK newspaper. The total number of readers in the UK now stands at 442,000.

Lionel Barber, editor of the Financial Times, said: “The latest National Readership Survey is evidence that our investment in quality journalism is continuing to pay dividends, and demonstrates that consumers turn to trusted, quality brands when economics and politics are very much on the agenda.”

For further information, please contact:

Kristina Eriksson, Financial Times, +44 20 7873 4961 or kristina.eriksson@ft.com

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