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Financial Times wins Gramercy Award for FT Moral Money’s commercial strategy

13 April 2020: The Financial Times was awarded an Annual Gramercy Institute Financial Marketing Strategy prize in the Asset Management B2B category for commercial work done with FT Moral Money, in partnership with CFA Institute. 

“When we launched FT Moral Money in the summer of 2019, we knew that it would elevate the global conversation around sustainable investing and ESGs. We also knew that we needed to find the right partner to help support this endeavour,” said Lexi Jarman, global content director for the Financial Times. “CFA Institute has been a long-time partner of ours and we saw a good alignment between Moral Money’s coverage and their desire to hold investment professionals to the highest moral and ethical standards.” 

The FT deployed co-branded marketing ads across multiple channels and publications including FT.com, FundFire and Financial Advisor IQ, print and digital collateral and a series of co-branded events aimed at different audiences. The events - which included the United Nations General Assembly Week, Founders Forum, Milken Institute and the Investing for Good series with FT Live - were impactful and drove quality newsletter subscriptions. 

The annual Gramercy Institute Financial Marketing Strategy awards presented by the Gramercy Institute, a global network of senior marketers from leading financial institutions, recognise strategic excellence in financial marketing.

The full list of Gramercy Institute Award winners can be found here.

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About the Financial Times

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

For more information, please contact: Katrina Fedczuk / katrina.fedczuk@ft.com