The Financial Times has been named the international publication of choice by the most influential business leaders in Europe, according to the latest Business Elite Europe survey from Ipsos MORI. It remains the top international publication for the 18th consecutive survey, with FT.com leading among the commercial content based websites and the FT newspaper voted the most prominent business read.
The 2011 BE:Europe figures show 47% of people still consider newspapers to be the most reliable source of business news with the internet ranking second at 32%. From the 451,000 senior executives surveyed, 70,404 of Europe’s business elite consume the FT in print or online every day, and when combined the FT newspaper and FT.com reach almost a quarter of the BE:Europe’s audience. Business budgets controlled by FT readers saw a yoy increase of 7%, further highlighting the elite bracket the brand reaches.
Anita Hague, global research director at the Financial Times, said: “The BE:Europe survey underscores the strength of the Financial Times in Europe and demonstrates the importance of quality journalism in times of great uncertainty. Reaching more C-Suites, CEOs and decision makers than any other international media brand, the FT offers unmatched advertising effectiveness with a targeted, multi-platform approach.”
To see the full survey, visit http://www.ipsos-mori.com/researchpublications/researcharchive
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For further information please contact:
Emma Gilpin-Jacobs
Global Director of Communications
T: +44 (0) 20 7 873 4447
E: emma.gilpin-jacobs@ft.com
Kristina Eriksson
Head of Communications, EMEA
T: +44 (0) 20 7 873 4961
E: kristina.eriksson@ft.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 585,681 (Deloitte assured, 4 April 2011 to 3 July 2011) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, November 2010). FT.com has over 3.7 million registered users and 224,000 paying digital subscribers. The newspaper, printed at 26 print sites across the globe, has a global print circulation of 356,194 (ABC, June 2011). The FT has seen over 1 million downloads of its mobile and tablet apps.