Investment includes broadcast quality studio and US-based video series
16 May 2014: The Financial Times expands its global video operations today with the launch of a new studio in New York. The full broadcast quality HD facility marks the beginning of a year-long increase in US-based video journalism.
The FT’s signature high-quality analysis on business, politics, and culture will now include three new regular video series:
A weekly look ahead at the markets from US markets editor Michael Mackenzie.
A discussion of the US economy from a changing angle with Cardiff Garcia, US editor of FT Alphaville.
The return of Luce Talk, an exploration of US politics, from Washington-based chief US columnist Edward Luce.
Robert Shrimsley, managing editor of FT.com, said: “Our New York studio will play an important role in the FT’s growing video operation, which includes dedicated resources in London, Hong Kong and Beijing. We see strong demand for our video content, with views increasing by double digits and advertising revenue up 66 per cent year on year. This investment will allow us to provide more of the award-winning analysis and reporting our readers consume across all channels.”
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 665,000 (Deloitte assured, Q1 2014). Mobile is an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, 45 per cent of total traffic and 20 per cent of new digital subscriptions. FT education products now serve 37 of the world’s top 50 business schools.