The Financial Times has refreshed its web app for iPhone introducing new content, additional functionality and high quality video. The new version is available at app.ft.com.
Features of the redesign include:
Personalisation: MyFT is a customisable hub to store your content, including saved articles, recommended reads, recently-read stories and your portfolio summary
Richer reading experience: videos, embedded slideshows and hi-res images included for the first time on the small screen
Cleaner design: making content easier to read
Improved navigation: makes it quicker and more intuitive to find the content you need
FT.com Managing Director, Rob Grimshaw, said: “These changes reflect the growing importance of mobile and our commitment to provide the best reader experience regardless of channel. The redesign of our web app for iPad in April resulted in readers consuming 33% more content in the app. We will continue to improve the functionality and design of FT journalism across many different devices.”
FT Labs Director, Andrew Betts, added: “Since launching our original HTML5 app in 2011 we’ve been developing and rolling out a new more adaptive, responsive version. Enabling this on the FT’s iPhone app brings us an important step closer to supporting more devices and platforms in more places than we have done before. We’re also engaging the whole web community via our Edge conferences, encouraging the development of web standards that will give us the right tools to build the best possible applications for FT readers.”
The app is available now on the iPhone, iPad and any tablet, desktop or laptop running Windows 8. It will be rolled out to the FT’s Android apps in the coming months. Existing iPhone and Windows 8 users won’t have to do anything to see the upgrade, which comes into effect globally today.
For more information visit http://apps.ft.com/ftwebapp/
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q2 2013). Mobile is an increasingly important channel for the FT, driving more than a third of FT.com traffic and a quarter of digital subscriptions. FT education products now serve 32 of the world’s top 50 business schools.