The Financial Times today launches a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper.
FT editor Lionel Barber said: “The refreshed newspaper is an agenda-setting slice of the best of the FT. It complements FT.com and other channels, providing the definitive global perspective on what readers need to know each day. The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context.”
The result of extensive user testing and feedback, the new look incorporates several changes and additions, including:
A new custom typeface, ‘Financier’, developed with Kris Sowersby, the award-winning designer
New colour graphics and data that translate seamlessly between print and digital formats
A new-look front page allowing easier navigation of the issue
An index that lists companies, sectors and people mentioned in the companies section
A spotlight on the people behind UK corporate news in a Friday people column
A new trends feature which will guide readers to emerging themes
A new Monday sports column will alternate between ‘Sporting View’ – where Matthew Engel and Jurek Martin will cover the business and management of sport – and a data-driven feature looking at the numbers behind the news
FT CEO John Ridding said: “This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising. It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice.”
Hugh Carnegy is appointed executive newspaper editor to oversee print production to run alongside the FT’s 24-hour, multimedia publishing schedule.
Barber said: “Hugh returns from Paris where he has done an outstanding job as bureau chief covering one of the most exciting stories in Europe. His appointment supports our rethinking of the newsroom to ensure FT journalism is dynamic in all formats.”
The refresh is accompanied by a global brand campaign, developed by Adam&EveDDB. The creative features the new end-line ‘It is what you know.’ It reflects how times have changed and the true advantages propelling this new world are intelligence, ideas and knowledge.
Learn more about the refresh in our interactive hub, and discover what type of FT reader you are by taking a quiz which features drawings by FT illustrator Ingram Pinn.
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About the Financial Times:
The refresh is the latest development in 126 years of quality journalism and innovation. The Financial Times was first printed in 1888, and since turning its pages pink in 1893, the FT has continued to transform itself with new business models and services. Providing essential news, comment, data and analysis for the global business community, it has has a combined paid print and digital circulation of almost 677,000, the largest readership in its history. Mobile is an increasingly important channel for the FT, driving 60 per cent of subscriber consumption, almost half of all digital traffic and 20 per cent of new digital subscriptions. FT education products now serve two thirds of the world’s top 50 business schools. For news about the FT follow @FTPressOffice.
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