NEW YORK: The Financial Times is proud to support Internet Week New York as an official media partner for the third consecutive year.
The weeklong festival kicked off yesterday with hundreds of web, media and technology focused events and discussions to continue through May 27. This year’s event will explore how technology has disrupted and revolutionized every section of business.
Monday, May 20, 10:30-11:15am ET VIDEO
Emily Steel, the FT’s US Media and Marketing Correspondent, moderated a panel sponsored by Meredith on, ‘How Women Are Engaging with Technology,’ which discussed what advertisers and companies should know in order to speak to their target demographic in a way that resonates. Speakers:
Emily Crawford, Regional Sales Manager of US Enterprise Sales, Cisco
Alice Han, Sr. Designer/Product Lead, Zappos Labs
Sarah Kramer, President of Starcom Mediavest Group
Shelley Zalis, CEO, Ipsos Open Thinking Exchange
Tuesday, May 21, 10:30-11am ET VIDEO
Vanessa Friedman, FT Fashion Editor, in conversation with Lazaro Hernandez and Jack McCollough of Proenza Schouler.
Wednesday, May 22, 3:00-3:35pm ET
Emily Steel will chair a keynote conversation with Randi Zuckerberg, CEO/Founder, Zuckerberg Media, about her growing media empire, her vision for the future and her passion for helping people untangle their modern wired lives.
Thursday, May 23, 9:45-10:30am ET
Jocelyn Cripps, EVP, Global B2C Marketing, FT, will join a panel on, ‘Big Data and the Modern Brand Marketer,’ at OMMA Data Driven Marketing conference, which is taking place during Internet Week. Register. Other panelists:
Jessica Kernan, Chief Strategy Officer, North America, RAPP
Quinn Kilbury, Senior Brand Manager, Pepsi NEXT & Pepsi Innovation, PepsiCo
Nada Stirrat, EVP/CRO, Axciom
Michael Stoeckel, Head of Ad Operations, Digital Marketing Group, JPMorgan Chase
Michael Wolf, Founder/Managing Partner, Activate (moderator)
Thursday, May 23, 12:40-1:00pm ET
Rob Grimshaw, Managing Director of FT.com, will participate in a fireside conversation with Nat Ives, Media Editor of Advertising Age, discussing the future of media, the FT’s success with its pioneering metered model and mobile strategy, and how the Financial Times has become a paper to watch even in the digital age.
The FT’s digital footprint has grown considerably since it launched its metered access model in 2007. Last year, digital subscribers overtook print circulation and now nearly half of all subscriber traffic to FT.com is coming through mobile devices. The FT recently redesigned its award-winning wep app and launched on Flipboard.
Learn more about Internet Week NY and view the full schedule of events at www.internetweekny.com.