LONDON & NEW YORK: The Financial Times and Bloomberg today announced that FT customers with a corporate licence will be able to access Financial Times journalism via the Bloomberg Professional® service. The new service, starting today, will be available to more than 295,000 Bloomberg subscribers, which include leading financial and business executives around the world.
The Financial Times multi-platform licences allow professionals to access FT journalism in the most convenient way for their work and over 900 corporate customers have already purchased rights to read FT journalism via a number of third party technology platforms. Corporate licences are a flexible arrangement whereby companies pay once for rights to access Financial Times journalism, independent of the technology or service used.
Customers of the Bloomberg Professional service that do not have an FT licence will see headlines of FT articles that link through to FT.com. Registered users of FT.com can access up to 10 articles per month at no cost. Unlimited access to FT articles requires a premium or corporate subscription.
Caspar de Bono, Managing Director B2B at the Financial Times said: “This agreement opens up another large and hugely significant channel to the FT and means that the mutual customers of the FT and the Bloomberg Professional service will have instant access to the FT’s news and analysis to help them make more informed decisions. The FT aims to make its content available wherever our customers choose to access it, whether that’s in print, on a mobile or via the Bloomberg Professional service.”
“Bloomberg’s goal is to serve as the ultimate news platform for business professionals, combining our own content with top sources from around the globe” said Brian Rooney, core product manager for news, research, message and mobile applications for the Bloomberg Professional Service. “The Financial Times is a valuable addition to the unmatched set of content available through our unique news searching, alerting and analytic tools.”
For more information, visit www.ft.com/corporate. To access FT journalism on the Bloomberg Professional service type NH FTI <GO>
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Notes to Editors
The Financial Times introduced a direct, multi-platform licence in April 2008 for groups of ten or more users to have unlimited access to FT journalism via FT.com, FT mobile apps and third party platforms (a list is available at www.ft.com/corporate). The price of the FT licence is based on the number of users not the technology platforms used to access the content. The FT licence does not include a subscription to third party services such as the Bloomberg Professional® service.
FT articles are available on FT.com for free on a limited basis. Registered users can access up to 10 articles a month at no cost. Unlimited access requires a subscription. This can be done either by purchasing a single subscription to FT.com for an individual’s personal use. Or by buying a corporate subscription for many people to have access to FT journalism.
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 579,249 (Deloitte assured, September 2010) and a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, May 2010). FT.com has three million registered users and the FT has 189,022 paying digital subscribers. The newspaper, printed at 24 print sites across the globe, has a daily circulation of 401,898 (ABC figures October 2010).
Bloomberg is the world’s most trusted source of information for financial professionals and businesses. Bloomberg combines innovative technology with unmatched analytics, data, news, and display and distribution capabilities, to deliver critical information via the Bloomberg Professional® service and multimedia platforms. Bloomberg’s media properties span television, radio, digital and print, making up one of the world’s largest news organizations with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. For more information go to www.bloomberg.com
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