The Financial Times today announces collaboration with the BLOOMBERG TELEVISION® network to bring the FT’s agenda-setting Lex commentary to Bloomberg’s 200 million global viewers.
Lex columnists will appear on Bloomberg Television every weekday between 6:30–7:30 AM EST to expand on commentary addressed in the day’s column, providing sharp and insightful analysis on the biggest business and financial news. The featured segments will also appear on FT.com and the BLOOMBERG.COM® website.
Lex, the flagship daily opinion column on the back of the Financial Times, has an estimated daily readership of 1.3 million. First appearing in 1945, the column has proven to be the incisive and authoritative voice on business and financial topics ranging from individual companies to global economics. Truly international in its scope, Lex columnists are based in New York, London, Tokyo and Hong Kong.
John Ridding, Chief Executive Officer of the Financial Times, commented: “The FT’s goal is to bring the very best news and analysis to the world’s financial decision-makers across all platforms. This agreement with Bloomberg Television provides another channel and a quality audience for our premium commentary.”
Andy Lack, CEO of Bloomberg Multimedia, said: “The Lex column is a widely read and highly respected source of financial information for business leaders around the world. Its global viewpoint parallels the reporting done every day at the worldwide bureaus of Bloomberg Television. We are pleased to have the Financial Times Lex journalists work with the Bloomberg Television team. Their experience and insight will add great value for our viewers in financial markets everywhere.”
For further information, please contact:
Kristina Eriksson, Financial Times, +44 20 7873 4961 or email@example.com
About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 395,845 (ABC figures, August, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.
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