Today, the Financial Times launches on the messaging app Line. Its content will focus on deep reads, including analysis, features and the FT’s thought-provoking Big Reads, accompanied by eye-catching images.
This is not the FT’s first foray into chat apps. Last year, FT launched on WhatsApp, delivering a mixture of daily free-to-read articles and more frequent Brexit updates to a new audience.
Renée Kaplan, Head of Audience Engagement at the Financial Times, said: “This move is part of a broader engagement strategy to reach audiences — both subscribers and new readers — wherever they are. Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003.”
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About the Financial Times:
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation in excess of 800,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic.
About LINE Corporation:
LINE Corporation is based in Japan and operates the LINE messenger app, a global service used in more than 230 countries. It offers free one-to-one and group messaging, as well as a diverse array of lively stickers that can be used to express feelings difficult to convey with just words. Free domestic and international voice and video calls are also available. In addition to its messenger app, the company offers a wide range of non-messaging services ranging from games to photo sharing apps. For more information about LINE, please visit http://linecorp.com/en/