The Financial Times today announced the launch of its iPhone application for the FT Little Book of Business Travel (LBBT), available as a free download from the Apple and BlackBerry App stores. The app combines insightful business travel content from the first FT LBBT on Beijing, Hong Kong, Macau and Shanghai, published last November 2009 with the iPhone’s unique user interface.
The new app is compatible with any iPhone running iPhone OS 3.0 and on all iPod touch models.
Claire Breen Melwani, Director Luxury Sales, Partnerships and Special Projects Asia Pacific said, “We are delighted to launch the FT Little Book of Business Travel app. Compiled specifically with the business traveller in mind; this is a travel guide with a difference. It is written primarily by FT correspondents who have spent most of their working lives in the cities featured. The app will provide information and articles on business etiquette, plus business services such as local couriers, translators and the best venues for client-focused entertaining.”
The app is being promoted through advertising on BBC.com, BBC mobile and mobile ad networks, as well as on FT.com and in the Financial Times newspaper
The FT Little Book of Business Travel application is available free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/. There is also a version for the BlackBerry Bold 9000 available Over The Air. Both versions can also be downloaded at www.ftlittlebookofbusinesstravel.com
Jpeg images available upon request.
For further information, please contact:
Azmar Sukandar, Financial Times, +852 2905 5519 or azmar.sukandar@ft.com
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