The Financial Times today announced the launch of its iPhone application, initially available as a free download from Apple’s App Store. The app combines clean and fast access to Financial Times content with iPhone’s unique user interface.
The new app is compatible with any iPhone running iPhone OS 3.0 and on all iPod touch models. In addition to access to all Financial Times news and analysis, the application provides all users with unique markets data and a currency converter. It also takes advantage of the innovative Multi-Touch user interface of iPhone and iPod touch making charts clear and easy to navigate, the ability to switch between portrait and landscape modes and location awareness. By simply rotating the device users will gain access to a global map with indicators highlighting changing stock figures around the world. Articles are also automatically cached in the device’s memory so that users can continue reading content even if they are offline.
FT.com Lead Product Manager Stephen Pinches said, “The FT’s new iPhone app complements our award-winning mobile website, m.ft.com, and is part of our overall goal of making sure our users get the best possible FT experience on any device. We’ve listened to our users who asked for access to their portfolio, easy to use markets data with interactive charts, and quick access to FT articles. Combining the FT.com access model with a great platform for our premium advertisers means we will instantly see a financial return on the investment.”
An agreement has also been signed for Siemens to be the commercial UK launch partner and sole advertiser on the application for one month. Interactive advertising is carefully blended into the application interface and advertisers will have the opportunity to take advantage of the ability to deliver tailored content to the individual with advertisements that can be geo-tagged by country.
Financial Times application is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
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About the Financial Times:
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 411,988 (ABC figures, June, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.4 million registered users.
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