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Financial Times launches innovative, free, How To Spend It magazine iPad app

App offers daily postings and the searchable content of more than 60 editions of the award-winning luxury lifestyle magazine.

The Financial Times has today launched a free iPad app for its luxury lifestyle magazine, How To Spend It, which transforms the way magazine content is packaged for the iPad.

Innovations include:

  • Searchable content of more than 60 editions of How To Spend It

  • Content from new issues posted seven days a week

  • Daily additional postings – blogs, columns and news from our award-winning team which readers won’t find in the print version

  • Content organised by subject rather than by print edition

  • Access to most magazine features and columns before they appear in print

  • Gift Guide: over 600 inspired ideas for him and for her – with a new gift posted every day of the year

  • Uniquely, all this content is free to download and access.

How To Spend It editor Gillian de Bono said: ‘How To Spend It is widely recognised as the benchmark for luxury lifestyle colour supplements; we want our app to be the benchmark for magazine apps. When we designed this, our first question was: why adopt a print-style published edition format when we can organise content logically and allow readers to search their favourite subjects, columns and writers? And with daily postings, the app gives magazine readers a unique sense of discovery.’

FT deputy CEO and global commercial director, Ben Hughes, added: ‘The How To Spend It brand continues to go from strength to strength. The app offers new mobile possibilities for advertisers, including a brand hub where advertisers can showcase their brand and products in detail.’

The app can be downloaded from the Apple iTunes store and more information can be found at http://apps.ft.com/htsi

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For more information contact:

Tom Glover
Deputy Director of Communications
T: +44 (0) 207 775 6840
E: tom.glover@ft.com

Emily Gibbs
Communications Executive
T: +44 (0) 20 7 873 3184
E: emily.gibbs@ft.com

About How To Spend It:

Over its 17-year history, How To Spend It has won numerous industry awards and is the only newspaper colour supplement to have won the three top accolades in a single year (2004 The British Press Awards, The National Newspaper Awards and British Society of Magazine Editors). It currently publishes 29 editions a year, including nine themed editions and eight Friday editions.

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 585,681 (Deloitte assured, 4 April 2011 to 3 July 2011) and a combined print and online average daily readership of 2.1 million people worldwide (PwC assured, November 2010). FT.com has over 3.7 million registered users and 229,000 paying digital subscribers. The newspaper, printed at 23 print sites across the globe, has a global print circulation of 331,883 (ABC, August 2011).

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